Why we’re brighter together
Each team, whether it’s strategic design, pack science, graphics, legal or digital, is brilliant in its own right, and you can work with one, two, or as many as you need to get your big idea off the drawing board and into your customer’s shopping basket.
But it’s when the teams come together that we’re at our very brightest.
Our experts’ combined experience and insight, gathered from many years working with big name brands and retailers, is what shapes the way we work - with our clients and with each other.
Because even if one specialism isn’t directly working on your project, their insight and knowledge of your market has gone in to shaping what we deliver, and how. That means more creativity, more innovation and more for your money.
We’re really proud to be able to say that each of our specialisms is part of our family, providing a complete service that’s unique to us. Our experts are brighter together, and with them on your side, your brand will shine brighter too.
What we do
Given that vision is the primary source for all our experiences, it is not surprising that colour plays a major role in how we perceive the world around us. Our associations with colour are hard-wired into us, sometimes at an evolutional level, sometimes learned by experience, and just as often embedded by history or culture. Therefore colour is a hugely important factor.
According to experts like Siemon Scamell-Katz, author of The Art of Shopping, we unconsciously recognise visual cues and make erratic assumptions and marginal choices. We’re programmed to look for shapes and – in particular – colours. It’s called behavioural economics – or heuristics – and is now an accepted marketing bedrock.
Today there are more than 11.6m over 65s in the UK, holding 80 per cent of the nation’s wealth, and outnumbering the under 65s three to one. Its a growing market, and one which brands are not yet equipped to serve. What can we learn about the over 65s that could inform more relevant product and packaging design that appeals to everyone?
News & views
Acrylamide is a substance that forms naturally during elevated temperature cooking and processing, such processes include frying, roasting and baking. The Food Standards Agency comments: "Laboratory tests show that acrylamide in the diet causes cancer in animals. While evidence from human studies on the impact of acrylamide in the diet is inconclusive, scientists agree that acrylamide in food has the potential to cause cancer in humans as well and it would be prudent to reduce exposure."
These days wellbeing isn’t just about what you eat, it’s about feeling better about yourself in every way, whether that’s about the products you buy, or the causes you support. So what are the growing trends around food that we eat?
There will always be a battle between what marketers want to say and what the law allows, and nowhere is this more of a challenge than in the health and wellness market.
This major initiative by the Government is a step forward and I agree that a holistic approach is required to address a very complex issue. At Sun Branding Solutions we have been pushing for this for years.
At the end of the 20th century, eating healthily was all about low fat, reduced calories and getting your five a day. But over time, our understanding of ‘health’ has evolved to something far more complex, making every consumer their own personal health advisor.
We have announced the winner of our “Win £10,000 worth of brand development” competition as Chris Wildman.
We’ve all seen the pictures on social media: a pen delivered in a huge box filled with brown paper, a CD in a box too big to fit through your letterbox. And over the past couple of years, online retailers have taken a real hammering in the media for transporting air in a bid to consolidate delivery box stocks.
They might be first in line for the newest technology and the latest crazes, but brands and retailers could be focusing on Millennials at their peril, especially when it comes to online shopping.
One of the things that people constantly identify as important when looking at a food label, and before making a decision to purchase, is what the weight of the food is.
In recent years, brands have fuelled a growing trend for personalisation, with marketing campaigns that appeal to the shopper’s ego, while creating PR buzz.
Retail is constantly evolving. In recent years, we’ve seen a seismic shift in store formats as retailers continue to be aligned to changing consumer needs and habits.
The designation ‘novel food’ is not one in everyday use but would logically be interpreted by a consumer as something that is new, unusual, unconventional or innovative, or indeed a combination of these concepts.
Football teams wearing blue as their home kit win more often than any other side, a new study reveals.
Why do our colour experts spend their days in a windowless room with grey walls, wearing their most neutral outfits? They’re not dull… they’re just creating the perfect environment to manage colour.
An ageing population presents many challenges for brands, marketers and designers, but along with those challenges come opportunities to not just engage the older generation, but everyone. It’s clear that frictionless design is good for all of us – no matter how old we are.
From the way brands and advertisers court Millennials, you’d think it was the under 30s who are the fastest growing consumer group this century. In fact, it’s the other end of the age scale - the over 65s who are fuelling the population increase in the UK.
Our latest whitepaper looks at how marketers are missing a trick by marketing to an ageing population based on their birthdate alone. It’s something that got us talking in the office and we love the different attitudes to ageing in our team.
We asked a handful of people for their take on getting older, to show that age alone can’t define you.
We’ve all run into a negative experience when it comes to packaging; from the irony of trying to open a pack of scissors without a pair of scissors, to abandoning attempting to open bacon packaging with your hands, and reaching for the nearest kitchen knife to get the job done.