Why we’re brighter together
Each team, whether it’s strategic design, pack science, graphics, legal or digital, is brilliant in its own right, and you can work with one, two, or as many as you need to get your big idea off the drawing board and into your customer’s shopping basket.
But it’s when the teams come together that we’re at our very brightest.
Our experts’ combined experience and insight, gathered from many years working with big name brands and retailers, is what shapes the way we work - with our clients and with each other.
Because even if one specialism isn’t directly working on your project, their insight and knowledge of your market has gone in to shaping what we deliver, and how. That means more creativity, more innovation and more for your money.
We’re really proud to be able to say that each of our specialisms is part of our family, providing a complete service that’s unique to us. Our experts are brighter together, and with them on your side, your brand will shine brighter too.
What we do
Given that vision is the primary source for all our experiences, it is not surprising that colour plays a major role in how we perceive the world around us. Our associations with colour are hard-wired into us, sometimes at an evolutional level, sometimes learned by experience, and just as often embedded by history or culture. Therefore colour is a hugely important factor.
According to experts like Siemon Scamell-Katz, author of The Art of Shopping, we unconsciously recognise visual cues and make erratic assumptions and marginal choices. We’re programmed to look for shapes and – in particular – colours. It’s called behavioural economics – or heuristics – and is now an accepted marketing bedrock.
Today there are more than 11.6m over 65s in the UK, holding 80 per cent of the nation’s wealth, and outnumbering the under 65s three to one. Its a growing market, and one which brands are not yet equipped to serve. What can we learn about the over 65s that could inform more relevant product and packaging design that appeals to everyone?
News & views
This year’s NPD (New Product Development) Food and Drink Conference provided insights into the latest consumer, shopper, health, packaging, retailer & market trends.
There is no doubt on the damage that packaging is doing to our oceans and marine life, and that this should not be shied away from.
There are some consumers who want to live ‘plastic-free’ lives and there are retailers who aim to provide ‘plastic-free’ products, but is this possible? And more importantly, is this the most sustainable solution for our planet?
Pressed for time, spoilt for choice and always wanting more; today’s consumers’ demand for convenience in every area of their lives presents a huge challenge for brands and retailers. We designed this infographic to give a bit of an overview as to what trends we're seeing in the convenience sector today.
Nothing says luxury like gold, but sometimes metallic Pantones just don’t cut it - especially on shrink wrap gravure. So when Comfort asked us to give their Luxurious limited edition ultra-concentrated fabric conditioner real shelf standout, we turned to solar gold varnish to achieve a textured, luminescent effect.
Whenever a brand changes its product there’s always a risk that it will cause a stir amongst consumers. Just recently chocolate lovers were outraged that the Yorkshire-born Terry’s Chocolate Orange had shrunk by 10 percent, apparently due to rising ingredient costs.