Why we’re brighter together
At the heart of Sun Branding Solutions is a team of brand and packaging experts, drawn from five different specialisms but with one shared focus; creating the very brightest ideas for brands.
Each team, whether it’s strategic design, pack science, graphics, legal or digital, is brilliant in its own right, and you can work with one, two, or as many as you need to get your big idea off the drawing board and into your customer’s shopping basket.
But it’s when the teams come together that we’re at our very brightest.
Our experts’ combined experience and insight, gathered from many years working with big name brands and retailers, is what shapes the way we work - with our clients and with each other.
Because even if one specialism isn’t directly working on your project, their insight and knowledge of your market has gone in to shaping what we deliver, and how. That means more creativity, more innovation and more for your money.
We’re really proud to be able to say that each of our specialisms is part of our family, providing a complete service that’s unique to us. Our experts are brighter together, and with them on your side, your brand will shine brighter too.
What we do
News & views
The UK has, and always has had, a very strong market for cheese and cream. In the 52 weeks ending on 23rd April 2017, the UK consumer had spent £2,769,652 on cheese. Our legal team gives their input about whats changing in the industry.
The online shopping marketplace is a highly visual one these days, and recent research has shown that mobile devices are now becoming the majority platform for grocery shopping. Today about half the adult population owns a smartphone, and by 2020, 80% will.
Colour can play an important role in-store in helping to differentiate brands from competitors. One study found that strong brands actually elicit strong brain activity, introducing an idea the authors named ‘brain branding’ whereby the brain is responding to particular brands at a subconscious level.
It seems to be within the nature of manufacturers and retailer to wish to drive on nutrition and health claims on food. This can in fact be very helpful and of value to consumers identifying key benefits from a nutrition and health perspective.
Pringles have hit the headlines as The Recycling Association’s ‘number one recycling villain’. But how do you strike a balance between product protection and sustainability? Our pack science director Gillian Garside-Wight says the government has a lot to answer for.
Get your product shelf-ready with free strategic design, pack science, artwork, and legal advice from our expert team. All you have to do is convince us to pick you.
Whatever happens with the rest of its offer, M&S can always depend on its food halls to draw in the crowds. Accounting for 58 per cent of turnover (£5.6bn) in 2016, its food business is propping up its GM offer, so it’s no surprise that it’s also driving its longer-term strategy.
The majority of us in the UK love chocolate: In the world league tables of per capita consumption, the UK comes joint 4th behind Switzerland, Germany and Austria. When it comes to Easter, approximately 80 million chocolate eggs are sold annually here in the UK, and Easter chocolate sales make up 10 per cent of our annual spending on chocolate.
An ageing population presents many challenges for brands, marketers and designers, but along with those challenges come opportunities to not just engage the older generation, but everyone. It’s clear that frictionless design is good for all of us – no matter how old we are.
From the way brands and advertisers court Millennials, you’d think it was the under 30s who are the fastest growing consumer group this century. In fact, it’s the other end of the age scale - the over 65s who are fuelling the population increase in the UK.
Our latest whitepaper looks at how marketers are missing a trick by marketing to an ageing population based on their birthdate alone. It’s something that got us talking in the office and we love the different attitudes to ageing in our team.
We asked a handful of people for their take on getting older, to show that age alone can’t define you.
We’ve all run into a negative experience when it comes to packaging; from the irony of trying to open a pack of scissors without a pair of scissors, to abandoning attempting to open bacon packaging with your hands, and reaching for the nearest kitchen knife to get the job done.
Are brands and retailers missing a trick by throwing all their NPD and marketing spend at millennials when the over 65s will actually be the fastest growing consumer group this century?
It might seem like a bit of a busman’s holiday, but there comes a time when a branding business needs a rebrand. Here, Sun Branding Solutions MD Paul Bean explains why he’s making some big changes to secure a bright future.
Buying a takeaway coffee is something we've probably all done, but for an impulse purchase, its impact is far-reaching. Britain’s thirst for coffee on the go means an estimated 2.5 billion coffee cups are thrown away each year; line those up and you could almost reach the moon.
Nothing says luxury like gold, but sometimes metallic Pantones just don’t cut it - especially on shrink wrap gravure. So when Comfort asked us to give their Luxurious limited edition ultra-concentrated fabric conditioner real shelf standout, we turned to solar gold varnish to achieve a textured, luminescent effect.