A hemp revolution

The challenge

LOVE HEMP is an offshoot of CBD Oils UK - a small but growing business which describes itself as ‘The finest purveyor of cannabidiol (CBD) oils in the UK - completely natural supplements sourced from low-level THC hemp.’ The brand is Europe's first bottled spring water to contain natural CBD hemp extracts. We needed to create a distinctive and impactful design with clear communication of the positive health benefits aligned with CBD hemp extracts, moving away from the more negative "stoner" associations.

"At Love Hemp, we’re proud to be starting a hemp water revolution. Over the last 12 years I have had the very good fortune to work on an array of brand creation and design projects with Parker Williams. Their attention to detail, passion, care and absolute commitment to a project is something that never fails to inspire me and the senior management teams I work with. They create in a manner that translates to impressing customers in the first instance, then consumers and ultimately driving large volume sales. Their commercial understanding is inherent in their design work."


What we did

Our task was to establish Love Hemp as an accessible naturally positive "life-style" brand, bringing credibility to a natural ingredient that has a certain stereotype attached to it. A simple, graphic "slogan poster" approach was created with bold headline typography to communicate the brand's positive health benefits and establish it's unique position in a highly competitive category.