Beauty From the Inside Out

The Challenge

Green Gate, the premium health and beauty brand, continues to grow from strength to strength and, with the introduction of an organic skincare range, the brand takes the bold step from Food into Health and Beauty. Our brief was to create a visually distinctive packaging design for Green Gate Skincare taking learnings and design cues, from the health and beauty category whilst retaining the brand’s core visual equities and brand values.

What we did

An audit of the health and beauty category identified the design codes used within the sector and our learnings helped to visually define a premium yet affordable beauty positioning for the range.

A silver foil Green Gate logo helped to drive distinction from the core range of ‘wellness’ products.  It was important our illustrations bore some similarity to those created for the Green Gate Superfood range. We developed bright yet intricately crafted illustrations which punch out of a black label back drop and visually capture the ingredient story for each product. The design is further enhanced with striking, ultra violet glass packaging used to protect and extend the shelf life of the ingredients. 

The result

Our Skincare packaging design is now available in Green Gates’ first retail store in Arundel, West Sussex.

Green Gate Skincare completes the circle of the brand’s wellness proposition delivering a range of products with ingredients which provide a blend of nutrients, anti-oxidants, vitamins and minerals - all designed to make you feel happy, healthy and well on the inside as well as out.