Thinking ‘outside the box’ to solve Dove’s on-shelf dilemma
Unilever was struggling to overcome a merchandising issue. Different stores displayed its Dove body wash in different ways and their current shelf-ready packaging just wasn’t working. So Sun Branding stepped in to create a clever packaging solution that was flexible enough to work with any shelf display, but that also saved packaging weight and cost in the process.
Packaging costs cut by 36 percent
82% Packaging weight reduction
Client ROI in just 2 years