eBook - Colour influencers

How colour affects the way you buy


Given that vision is the primary source for all our experiences, it is not surprising that colour plays a major role in how we perceive the world around us. Our associations with colour are hard-wired into us, sometimes at an evolutional level, sometimes learned by experience, and just as often embedded by history or culture. 

Choosing the colour of packaging is therefore hugely important, download this eBook and find out the messages that particular colours convey.

Download eBook