The purchasing power of Gen Z

Next generation


From Baby Boomers to Millennials, these are generational terms that most of us have become familiar with, and it’s not too far-fetched to say that the era you grew up in shapes (at least to some extent) who you become. If we look at the UK today, there are 11.6 million over 65s (almost 20 per cent of the population) holding over 80 per cent of the UK’s wealth, but if you are looking to cater to a younger demographic, it’s Centennials, or Generation Z (Gen Z), who are next in line to the over 65s’ spending crown.

In the eBook we have identified three key areas that brands and retailers should take into consideration when targeting Gen Z.

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