Treat yourself

An insight into the desserts & treats category


The majority of us like the occasional indulgence. Whether it’s chocolate, ice cream, cookies, cake, or doughnuts, life just wouldn’t be the same without spoiling ourselves now and again. In 2017 the UK spent 736.9 million alone in the chilled dessert category and now more brands and retailers are being challenged to focus on new trends emerging with consumers, and what they’re coming to expect from their favourite sweet treats.

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