The drinks market is ever evolving. Whether out in a bar, or at home with friends, consumers are always seeking a new or different drink, ranging from an alcoholic tipple to ‘adult’ soft drinks, and cold-brew coffee. When it comes to alcohol, spirits is the fastest growing drinks category in the on-trade, and the yearly value is forecast to grow by nearly £800m, with further room for growth still. Soft drinks is also a category that is thriving, with sales worth £1.5bn in Britain, whether consumed by themselves as an alternative to alcohol or as a mixer to your favourite spirit. What effect has the ‘sugar tax’ had?
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