Welcome to the age of the aged
From the way brands and advertisers court Millennials, you’d think it was the under 30s who are the fastest growing consumer group this century. In fact, it’s the other end of the age scale - the over 65s who are fuelling the population increase in the UK.
We recently created a whitepaper, which takes a look at the changing food landscape, how packaging design can evolve to meet the changing demography, and how the principles that appeal to the over 65s lead to more inclusive design for everyone. You can download the whitepaper here.
As part of this focus on our ageing population we have also created an infographic that pulls together key statistics from industry experts, you can view the infographic below: