What we do


We’re experts in brand and packaging design, but there’s so much more to our offer. We can take your product from that first big idea all the way through to it landing in your customer’s shopping basket (physical and virtual), managing every stage of the process, if that’s what you need us to do. Or, if you just need a bit of support from one specialism, we can do that too.

The brightest ideas from five teams of experts in one joined-up service, all under one roof

So what makes us different from every other ‘end to end brand and packaging design’ agency? Because all our experts work as one team under one roof. That means that even if you’re not working with all of our five specialisms, the insight and experience of each expert team still shapes what we deliver, and how. 

Our combined offer is far greater than the sum of its parts, and it’s this added energy and innovation that inspires our brand proposition, Brighter together. We shine brighter when we work together and we bring this brightness to every single project we work on.

Because our pack science team are on board right from concept stage, they can advise our design team on the best structure, substrates and finishes to really bring your brand to life. 

Because our design team work directly with our graphics team, they think in 2D and 3D, and know how to prepare their designs perfectly for artwork.

Because our graphics team work directly with our creative team, they know how to work with your brand assets to create consistency, quality and shelf standout across multiple printers, substrates and markets.

Because our legal team work directly with our creative copywriters, they know how important it is to apply the letter of the law without losing the essence of your brand.

And because our digital team work to support our other four teams day in, day out, they know how our clients work and the challenges they face. Then they build clever software to overcome them.

We’re really proud to be able to say that each of our specialisms is part of our family, providing a service that’s unique to us.

Parker Williams


We are a team of brand and design experts with a love of packaging. Our approach combines creative and commercial priorities to help brands stand out, adding value to their propositions and connecting with the hearts and minds of consumers – now and in the future.

Our Bright Thinking approach combines creative and commercial priorities to help brands stand out, adding value to their propositions and connecting with the hearts and minds of consumers.

Sun Pack Science


Advising on everything from pack structure, materials and sustainability, our team create packaging that protects your product, wows your customer and builds your brand. We can help you save weight, save money and choose packaging that helps your product shine in a crowded market.

And because we’re part of the Sun Chemical family, we can draw on their innovative print technologies like temperature sensitive or textured ink to create packaging that makes your product really stand out from the crowd.

Sun Legal


Navigating legal labelling can be a minefield, and balancing that with building personality on pack can be tough. We’ll help you make your product clear, consistent and compliant, but we’ll also help you push the boundaries to give your brand maximum impact on shelf.

Our legal experts can handle every element of your project, from managing product specs to advising on the latest legislation for your category. We’ll help protect you from legal challenges, but can also help you interpret the letter of the law so your brand’s personality is never compromised.

Sun Graphics


We know the power of great graphics, because that’s what we’ve been doing since 1893. Over the years, we’ve grown to have the largest team of graphics experts in any one business, delivering cutting edge colour technology and impeccable artwork for big name clients across the globe.

We know what packaging needs to deliver and we know the pitfalls many retailers can face in the in-store environment, which can make packaging less impactful. Different substrates and ink types, and multiple printers across the world… we’ve managed it through, and more, thousands of times.

Sun Digital


Managing your product launch can be tough, and our digital team know exactly how to make your life easier. Using data insights gathered from dozens of projects, we create powerful digital tools that can help you work smarter at every stage of the process.

We use a mix of industry insight, technical wizardry and forward-thinking to predict, harness and develop the best solutions for brands and retailers. And it’s this varied insight that inspired us to create Sunrise – the smartest product and artwork management software around.